Social Media Management
Build Trust Before The First Appointment
Strategy, content, and community management that build real reputation in your market, generate new patients, and drive ongoing referrals from those patients through social media.
Why Organic Social Media Matters
Trust Is Built Long Before The First Appointment
Today's patients often visit a practice's Facebook, Instagram, or TikTok profiles before scheduling an appointment. They're looking for trust signals, treatment results, patient experiences, and reassurance that they're choosing the right provider.
A consistent social media presence helps build credibility, strengthen brand awareness, showcase your expertise, and stay top-of-mind with both prospective and existing patients. It also increases referrals by giving patients content they can share, engage with, and recommend to others.
The practices that stay visible online are often the practices patients remember, trust, and choose.
Core Positioning
Not A Social Media Agency. A Growth Partner.
Most agencies focus on:
- Likes
- Followers
- Vanity Metrics
Patient Excel focuses on:
- Brand Awareness
- Patient Trust
- Practice Credibility
- Community Engagement
- Consistent Visibility
Packages
Social Media Management Packages
Consistent content designed to keep your practice visible and trusted.
Starter Presence
Maintain a professional and consistent presence across Facebook and Instagram.
- Facebook Management
- Instagram Management
- 3 Posts Per Week
- 2 Story Posts Per Week
- Content Scheduling
- Graphic Design
- Monthly Reporting
Growth Presence
Increase visibility and engagement with a more active content strategy.
- Facebook Management
- Instagram Management
- 5 Posts Per Week
- 5 Story Posts Per Week
- Enhanced Content Creation
- Reputation-Focused Content
- Monthly Reporting
Authority Presence
Build a stronger presence across Facebook, Instagram, and TikTok.
- Facebook Management
- Instagram Management
- TikTok Management
- 7 Posts Per Week
- Daily Story Content
- Short-Form Video Editing
- Content Repurposing
- Trend Monitoring
- Priority Support
Frequently Asked Questions
Why does organic social media matter for dentists?+
Many prospective patients visit Facebook, Instagram, and TikTok before scheduling an appointment. An active, professional presence builds familiarity, trust, and credibility before a patient ever contacts your office.
Which social media platforms should my practice be on?+
Most dental practices benefit from Facebook and Instagram because that's where local patients and referral sources spend time. TikTok can be valuable for practices that want to reach younger audiences and showcase personality through short-form video.
Do I need to create content myself?+
No. Patient Excel manages content creation, scheduling, graphics, and publishing. We may request photos, team highlights, or patient success stories from your staff, but the creative work is handled for you.
Can you manage Facebook and Instagram?+
Yes. Both platforms are included in every social media management package.
Do you manage TikTok?+
Yes. TikTok management is included in our Authority Presence package.
How often will you post?+
Posting frequency depends on your package: Starter Presence includes 3 posts and 2 stories per week, Growth Presence includes 5 posts and 5 stories per week, and Authority Presence includes 7 posts plus daily story content.
Will social media generate new patients?+
Organic social media is primarily a trust-building and visibility channel. It strengthens your brand, supports word-of-mouth, and keeps your practice top-of-mind. Many patients check social media before calling, so a strong presence can directly influence appointment decisions.
How do you measure success?+
We track metrics tied to visibility and engagement, including follower growth, post reach, engagement rate, story views, and profile visits. We also provide monthly reporting and strategy reviews.
Build A Better Patient Acquisition System
Book a Scaling Session to learn how Patient Excel can help your practice attract more patients and increase revenue.